10 ADVOCACY TIPS

 

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The messenger is more important than the message. People need to like you before they're willing to listen to you.

 

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Advocating ≠ arguing. This is not a zero-sum game. It is about showing how you and the person you're speaking to can win together.

 

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Emotions carry more weight than logic. You need to reach their heart before you reach their head.

 

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Respect the process. You are not going to turn an Israel critic into a staunch Zionist overnight. Small steps will result in long-term gains.

 

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Ask open-ended questions. It makes people evaluate/own their ignorance or beliefs, while showing you value what they have to say.

 

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Listening is learning. Do it to understand, not just to rebut. Until you understand the concerns of the person you’re speaking with, you cannot address them.

 

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Know your audience. You must determine who it is you're attempting to reach before determining your methods of doing so.

 

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Respect the circumstances of the interaction. Time, place and other social and environmental factors influence your ability to persuade.

 

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Seek common ground. Find broad bases of truth and agreement before focusing on the nitty-gritty. 

 

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Tell your narrative rather than tearing down someone else's. Building a positive identity around Israel is much more effective than attacking the Palestinians.

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